5 Common Copywriting Mistakes And How To Avoid Them

Finally we will take a look at some of the most common mistakes made by copywriters and ways you can avoid these.

1. Skip the jargon, please.

Complicated words and clever cryptic phrases can really kill your copy.  When most people visit websites they do not want to have to work hard to understand what they are reading.

If they do not immediately know what you are talking about they will lose interest and flick to your competitor’s site.

The best way to write straightforward copy is to imagine you are chatting to your best friend over a coffee.

How would you speak to them and how would you expect them to speak to you.  Word that you would consider too formal for this situation are probably too formal for a website.

2. Let them breathe.

You might think that long paragraphs make your webpage look content rich and informative, but this is not what your readers will think.

Chunky paragraphs one after the other are seen as boring and hard to read.

People like to see white space on websites; it is easier on the eye and makes the reader believe the text will be simple to read and understand.

Short, high impact paragraphs are more effective than long complicated ones.

Keep to one idea per paragraph, and consider whether you could start a new paragraph after two sentences.

Many of your visitors will scan your webpage before they decide to read it in detail.

Highlighting certain words or phrases, and breaking up your text with bullet points, are effective ways of drawing their attention to the key points of your copy.

3. What does it do for them?

Sell benefits not features. This point is worth repeating because it is the key to killer copy. Your customers are not really interested in what your product does in general: they want to know explicitly what it will do for them.

Find out a bit about your target audience and what their needs are likely to be. Target these needs with your copy, and make sure that you detail the benefits of your product, stating how it will meet these needs.

4. Buy Now!  Tell them what you want them to do next.

You have spent a lot of time on your copy, and you have spelt out the benefits of your product so clearly that your visitors are all geared up to buy.  Then what?

Many writers baulk at the point of having to ask their readers to make a purchase, sign up to a list, or generally take an action of some sort.  They hope that their visitors will know what they are expected to do.

Bear in mind that people are expecting to be sold to.  Even as they begin to read your great copy, they are looking for that sentence that tells them what they need to do in order to buy your product.

Don’t disappoint them.  Unless you ask your customers to purchase from you, the chances are they won’t.

5. Hook them fast!

Your customers’ expectations will have been set by your headline, so make sure they are not disappointed by your first sentence.  Make it short and punchy.

Capture your customers’ interest by making a bold or controversial statement.  The first sentence needs to leap out and grab their attention so they can’t help themselves, they have to read on.

Don’t let the idea of writing great copy scare you.  No one knows your business better than you.  No one knows your market better than you.

Copywriting doesn’t have to be as mysterious and elusive as many people make it out to be.  You have the tools to create great copy no matter what your product or service is.

Focus on the core benefits of your product, how it will make lives better, and your job is half done.  The rest of the job is easy, edit, polish, and test the copy to see what works.

Copywriting is important for your business but it isn’t permanent.  All copy can be rewritten and made better.  Enjoy writing copy for your customers.

copywriting words to avoid paymentcommon copywriting mistakes

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Business Blogging- How To Start Blogging For Your Business

You’ve learned the basics of blogging, and you actually have a business blog.

You add the occasional post (when you have time) – and sometimes you stick to a schedule (until the next business crisis pushes posting out of your mind.)

But there isn’t a lot of traffic to your blog.

You tell yourself it doesn’t matter: You just need it there to refer potential and existing clients to an actual “website”.

One where they can view the basic essentials for your business.

If this sounds like you, be warned – you’re missing out on huge potential for making your blog increase your profits – in more ways than you might think!

In fact, this approach sounds more like “business slogging” than “blogging”, doesn’t it?

If you’re not enthusiastic about your own blog, you can be assured of one fact: Your clients will be even more inclined to “take it or leave it!”

Take a moment right now to answer the following 4 crucial questions.

(Don’t worry, if you can’t come up with clear answers: By the end of this report, you can ask yourself the questions all over again.

I guarantee that if you’ve put my suggestions into practice, you’ll be a lot more clear about your business blog’s purpose – and how it’s going to make money for you.)

1. What do you want your blog to do for you and your business?

2. Are you taking advantage of your blog’s main difference over a static site – its database capacity?

3. Is your blog properly optimized for search engines?

4. What do you need to promote – your services, a product – or you, yourself?

If you’re hazy about any of these questions, don’t worry. We’re going to work on streamlining your focus, while figuring out the essentials your blog needs. But first, a “refresher”…

Your Readers

You are writing and maintaining your blog primarily for your readers.

And who are your readers?

Ideally, your target market – the people who you would like to turn into subscribers and customers!

Before you write every post, ask yourself these 3 questions:

- “What will my target customer get out of this post?”
- “Why should she read my blog and not my competitors’?
- What “WOW!” factor difference does my blog offer?”

Remember – you want your readers to…

- Know exactly who you are – and feel that you stand out above others in your field
- Enjoy or find value in your posts enough to want to subscribe to your RSS feeds or newsletter
- Feel that you are a necessary, useful and enjoyable part of their life
- Be eager to let their friends know about your great site
- Turn into a loyal customer or client

This is the first step to creating a money-making blog.

You can’t have a blog that makes money unless it fills a need and attracts strong, relevant traffic first.

If you have a site is just an excuse for your contact information and an impersonal, non-specific blurb or slogan such as:

“For all your business needs”, along with the same, never-changing handful of posts that bored you to tears while you wearily cobbled them together (back in the dawn of time)… what incentive are you offering them to remember you – and return?

Likewise, if you haven’t posted since 2002 – you are literally turning your back on – and totally ignoring – multiple sources of increased revenue.

Your Focused Purpose

If you’ve been taking your business blog for granted, you will need to make sure you incorporate at least some of the following goals and tactics into your blog planning strategy:

- Increase your web “presence”
- Showcase your clients – and their successes
- Display your industry expertise and credentials
- Be the “go to” place for the latest industry or niche news
- Share resources such as free reports, audio files or “how to” videos
- Give them what they want or need to learn or hear
- Create some actual passive income for you

Not all of these points may apply to your business blog, but this is a good time to invest in some planning or re-focusing.

Think about each point.

How can you add that particular benefit to your blog?

Does that point apply to your business – or would it be something that hurts it?

Think of your business blog for what it actually is – your voice, speaking directly to potential clients, when you aren’t around.

It’s like having a partner who’s hard at work – even while you’re asleep!

Your Ultimate Business Blog Goal

Let’s take a look at other ways to stop the nasty habit of leaving all sorts of cash behind on your blogging “table”.

Implement even a few suggestions in my report, and you can give your business blog a chance to bring in new traffic, new subscribers, new credibility and authority – and more profit than you though possible, when you first downloaded this report!

(And I hope you at least have a sign up form – even if all it’s for is to allow you to automatically update subscribers when you’ve posted something new.)

Improving your Blog Traffic

There are some steps you must take immediately, if you want your blog to dramatically increase in pre-qualified traffic.

(What is “pre-qualified” traffic? Readers who are likely to buy from you or use your services – and readers who will prize what you have to say, and return again and again.)

1. Don’t underestimate the importance of your domain name – which ideally should be the same as your blog name.

If you created your domain name from the first thing that came into your head, consider whether it’s too late to change it and start again, promoting a new blog – or whether you’re well known enough, with a big enough subscriber list, to consider yourself branded.

2. Consider whether or not you want to attract readers by branding… or through your most relevant keywords

What is branding?

Simply becoming known by the name of your company.

For example, if I were to say “McDonalds”, the odds are you’d instantly think of the famous fast-food restaurant chain, rather than some obscure Scottish kilt maker’s shop in Dumfries, Scotland. Likewise, if I said “Nike”, you’d instantly think of sneakers.

Attracting readers by highly relevant keywords means your domain would have a name such as “FastEffectiveCopy.com” or “howtobakeacake.com”.

If you’re thinking of setting up a brand new blog – or subsidiary blog – for your business, this is a powerful way to increase your Google page rank very quickly.

If you want to really brand yourself and your blog, you might do that through a really unique name combined with what you hope will become a highly recognizable logo.

If your blog has been in existence for a few years, a subtle header redesign and the addition of a newly-designed logo (and blog colors) will be more effective than a drastic change.

Sometimes, you can combine both functions – branding and using a well optimized keyphrase.

If your blog is on a public platform such as WordPress or Blogger, move it to your own domain immediately. (If you can’t figure out how to do this yourself, don’t waste time – outsource and pay a professional to do it!)

Why is this so important?

Well, blogs hosted on free public platforms have a nasty tendency to disappear for no explicable reason, now and again – especially if you’ve made any attempts to monetize them with advertising or affiliate links.

RSS Feed – One of the most effective ways to improve traffic to your blog: Distribute it as RSS feed.

When you create a feed for your blog – a simple, one-time process anyone can do – you triple its effectiveness and desirability.

Ideally, you want people to depend on your regular posts as a useful and enjoyable part of their daily routine.

One of the strongest tips I can give you: Think of them reading your posts this way, when you write.

Your reader wants fast, easily read content that is punchy and to the point.

You have only a few seconds to really capture his attention before he skips over you and moves on to the next item in his RSS feed reader.

Think of this – and you’ll be less inclined to ramble, go off on tangents – or skip writing posts for days at a time altogether.

If you’ve forgotten how to create an RSS feed, or never bothered to learn – now is the time!

Plug Ins – One other strong way to improve traffic to your blog: Re-examine your plug in use.

- Have you added too many plug ins?

- Do your existing plug ins serve your blog’s most vital SEO and efficiency needs?

Remember that plug ins can perform tasks such as:

- Generating a Privacy Policy page
- Allowing you to run efficient and pleasing to the eye photo galleries
- Allowing you to display and run videos
- Allowing a new “famous quote” to be randomly generated every day
- Increasing your search engine efficiency
- Displaying buttons so that readers can instantly promote you across their favorite Social Networks

…And many more uses!

One common hazard reported by those who have been blogging for a while: loading up their blog with too many of these helpful little tools.

Plug ins can be real memory hogs.

Having too many may undo all the good you think you’ve added – your blog will slow down so much, it will take forever to load in.

Countless studies have proven… when people have to wait more than 10 seconds for a page to load in, they are much more likely to grow impatient and skip on to the next blog – or look elsewhere for the answer to the question that brought them to your blog in the first place.

A good rule of thumb: Install only the basic plug ins you’ll need – 7 maximum is a good “rule of thumb”.

Minimum basic, necessary plug ins I recommend:

- All In One SEO
- Eric Giguere’s Privacy Policy plug in (a “must”, if you are displaying Adsense ads)
- WP-PageNavi
- A Social Media plug in (Sociable is the one I like, but there are several excellent choices)
- Akismet (Anti spam plug in)
- A security plug in

Any other plug in you decide to add should be tightly targeted to your blog’s main purpose. Otherwise, forego the temptation.

And do pay attention, in your blog dashboard, to the little colored warning circle that will appear in your blog, every time a plug in needs to be updated.

Keep your plug ins (and your WordPress version) updated.

Just make sure, at the very least, that every time you upgrade All In One SEO, you re-click the “enable” button.

SEO – We’ve already spoken about plug ins as a way to (directly or indirectly) increase your search engine optimization.

There are 2 other ways to increase your SEO. If you’ve been sloppy about either of these, it’s time to revisit them:

Create backlinks – Are you posting high value, relevant comments in other related blogs and forums?

And if you do, are you also making use of that most valuable SEO tool – your signature? It’s amazing how many people either:

1. Forget to create a link to their own blogs in allowed signatures

2. Use their signatures when they shouldn’t – I.E.: In non-related blogs. (This can actually lower your page rank, if you cross-post in too many blogs not relevant to your website link’s subject using your backlink.)

Here’s a good example of a forum signature that prompts the reader with a strong call to action:

“Michael Manly

Visit Dileas Gu Brath for your easy, F.R.E.E. tutorial on Celtic wedding artwork”

(Note that the above signature does 2 things. It provides:

- Your name and contact information
- Provides a direct link to the poster’s blog that offers a relevant benefit to readers of his comment (providing he’s posting it in an appropriate place)

You would not bother to post the above comment on a blog about rescuing orphaned animals – people absorbed in this subject are hardly likely to be interested in learning about Celtic knotwork.

However, if you were to post a comment with this signature on a blog about Scottish weddings, Celtic art or medieval embroidery, your click-through rate and relevancy status with Google is likely to be comparatively high.

Whether you are engaged in personal blogging or business blogging, the key is to regularly post content in your blog.

This will not only help your blog rank higher in the search engines in due course of time, but your visitors will turn into repeat visitors, subscribers and look towards you as an authority in your field.

AsDarren Rowse from Problogger mentioned- “Building blogs is like building muscles—in order for them to grow you need to use them.”

fasteffectivecopy comfasteffectivecopy forumwhat do you know about fasteffectivecopy com

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5 Key Things That Merchants Must Provide To Affiliates To Increase Sales

High quality affiliates and web masters are now very discerning and fussy about the websites and products they get affiliated to.

These top quality ‘super’ affiliates can significantly publicize the merchant’s website, create a flood of traffic to the website and generate a lot of sales for the merchant.

It is therefore logical that many affiliate program owners pay particular attention to what affiliates want and provide them just that and more, otherwise they will leave your program and join your competitors and drive traffic to your competitor!

Although building an affiliate network appear to be an easy and low-cost way to generate sales, in reality, more attention to the details of the affiliate program is important if you want affiliates to sign up and advance to become your super affiliates who generate loads of sales for you.

The key to recruit and retain affiliates who will explode your sales is to have an affiliate program that gives affiliates what they want so that they are highly motivated to generate many sales and increase your profits as well as earn large affiliate checks themselves!

Here go the important essentials that affiliates want from an affiliate program.

1. A high quality product, a professional well-laid-out website that converts and a company with good reputation and ethical business practices.

Affiliates want to promote first-rate products or services which they can be proud to be associated with and can recommend to their lists and prospects.

Affiliates invest their money time and money to drive traffic to the merchant’s website.

It is therefore very important that the merchant’s website and sales copy converts well.

Affiliates with good websites work hard to keep their content unique and fresh so they can draw visitors, and they want the merchant’s website where they will drive some of their traffic to be worthwhile with appealing products or services.

Affiliates want to be associated with a reliable company that will provide or deliver the products purchased by the buyers and pay its affiliates their commissions.

2. An attractive payment structure, residual commissions, punctual payments and payment options.

Your affiliates are in business as much as you the merchant are in business.

After they have done their work and bring in sales, reward them generously and quickly!

There are many payment structures and options which your affiliate program can use.

Payments per click, paying a fixed amount per sale, or paying a specified percentage of the sale are some of the options you can choose from.

Make sure that the payment structure you use is suitable to the products you are selling so that you make it worthwhile and appealing from the affiliate’s point of view.

The main attraction of affiliate marketing is the opportunity to earn passive residual income.

To make your affiliate program even more attractive, try to provide some form of residual commissions.

Having an online business means that you will have affiliates from many parts of the world. You the merchant must ensure that you provide payment options that can suit all your affiliates.

Be generous and remember that if it were not for your affiliates, it would take you a lot of time, effort and money to bring in so many sales which your affiliates bring.

3. Promotional materials.

Your affiliate program is your main promotional tool and you must invest in it by providing all the necessary promotional tools which your affiliates will use to bring in sales.

Some of the marketing tools that you must consider providing are banners, codes, PLR articles, solo ads, classified ads and many others.

All your affiliates will need to do is to personalize and customize these, and they are ready to drive traffic to the merchant’s site!

4. Accurate tracking and reporting of the affiliate sales statistics.

This is very important because affiliates don’t want to feel cheated out of their efforts, and they want to keep a close look at their commission earnings as well as assess if their advertising efforts are brining in the results they want.

Many affiliates are savvy internet marketers, and they know that most people whom they direct to the merchant’s website do not purchase immediately.

Many people will buy the product or service after it has been advertised to them several times.

A merchant must therefore have a good cookie tracking device so that affiliates are rewarded accordingly.

5. Affiliates also want true partnership and communication.

It is important for the merchant to regularly communicate with his or her affiliates.

If there are any problems, let your affiliate know as soon as possible. If your affiliates have questions, answer them promptly.

If you take your affiliate program seriously, it is worthwhile to have a newsletter where you can keep in touch with all your affiliates on a regular basis.

Use the newsletter to announce any up-coming products or special offers as well as motivate them.

Ask your affiliates about what they would like to have from you the merchant so that they can bring many sales!

Prospective affiliates know what they want, as discussed in this article, and they will expect these from an affiliate program.

Provide your affiliates with what they want – and they will happily bring what you the merchant wants – more sales!

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Basics Of List Building- What Is List Building?

What is List Building?

List building is the heart and soul of your business.

Let me get that out to you first and foremost. Without a list you simply will not make it and success will never be in your grasp.

So why is it so important?

It doesn’t matter if you are in internet marketing or in the lawn care business, without a group of people to market to you and a list, how would you survive?

Let’s take pest control companies for example, a perfect example.

Pest control companies offer free inspections and when you buy a pest control, or a termite treatment control you become part of their “list”.

Each year they come back to inspect they have the opportunity to sell you more services. It’s not really the newcomer’s it’s the list they already have that keeps them above water.

So, what’s pest control got to do with internet marketing?

Nothing, other than the fact it’s a business that needs the same thing to survive, as all businesses do. It is vital you realize this because this should be a top priority to you if you want to make it.

So, how does it work?

You figure out what product(s) and/or service(s) you want to provide people, make a website (squeeze page) and give away something free to entice people to sign up with their name and email address.

It’s as simple as that.

Now each time you have a new product(s) and/or service(s) to promote now you have a base of people interested to listen, and more importantly…interested to buy.

Think about this.

Let’s say you are into dog training, and you spend 80+ hours writing an eBook on dog training, paid mega dollars for good graphics, but you never took time to build a list and as a result you have 120 people on your list.

How many eBooks do you think you will really sell honestly?

One, four, five…was it worth it? Graphics range usually $50-150 bucks! You would lose your tail in that!

Now, think of the same scenario except you have a list of 9,000 people.

Can imagine the sales from that? Even if you sold 75 copies at $20.00 bucks a pop, that’s $1,500.00, now that’s profit!

I hope I’m getting through to you about this and why it’s so critical.

Another key thing you will need to keep in mind when building your list, is keeping a good relationship with the customers on your “list.”

You won’t get any responses from anyone if you email them once in a blue moon, and certainly no one that they don’t know.

You want to get your list to know, like, and trust you.

I can’t stress enough on how important a relationship with your list is important!

Even if you don’t have a product ready for them yet, send them products through affiliate programs and earn you some cash along the way… anything to keep your list interested and remembering who you are when they see your email in their inbox.

Don’t bomb your list every single day with products, send them a hey how are you and make sure your customer from your list is happy with the product or services you have provided them.

Lists love free offers.

So don’t be scared to give away free content surrounding your niche. This is a huge benefit for customers being on your list.

Then not only are you providing them with the products you are selling them, but they also get an incentive to being a part of your list by receiving an informative and detailed freebie also.

List building is a very important factor to look at in any business, especially an online business, and customer relations being the key element to keep your customers informed and on their toes in knowing who you are and what your business is about.

We will be going over several key things to take in to mind when gaining a list for your business.

All of these tactics can be used in creating you a responsive and powerful list that will be your lively hood for your business.

Follow these tactics and methods and live by them, and in the end you not only will have a growing list for new clients but also a quick an easy way to provide you with a steady income the more and more customers you gain on your list.

So, what are you waiting for?

Let’s get started!

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Why Blame The Gurus For Our Failures?- Time To Take Responsibility And Be Accountable

One of the most popular and consistent rants in Internet Marketing is about the ‘Gurus.’ For many, Gurus are essentially money sucking leeches who would do anything and stoop to any level to make their affiliate commissions.

There are a thousand reasons why you may hate Gurus, but at the end of the day, it just doesn’t matter. Because at the end of the day, your deep-seated hatred for Gurus wouldn’t change a thing to your business, which is all that you should be concerned about.

So what’s the solution?

It’s simple- UNSUBSCRIBE.

If you have any iota of doubt in your mind that all they care about is selling their products or pushing their buddy’s products week after week, month after month, year after year, then SIMPLY UNSUBCRIBE.

Sure their products are distracting, their promises may be misleading and the hype unjustified, but if you are unsuccessful, broke and desperate, it is COMPLETELY your fault. Just because an attractive woman seduces you with skimpy clothes, it doesn’t give you the right to rape her and blame the act on her.

Always remember that no matter what situation you are in, it is time for you to TAKE RESPONSIBILITY and move past the whining and groveling.

Why?

Because it doesn’t a thing to your current situation. If you are the kind to lose focus easily, then the best thing you can do is to pick a solid business model and persevere till you reach your end goal.

What often happens is that you try something that you read from an ebook or a course, implement it half heartedly or without following the exact steps and abandon the project without testing and tracking the results.

Half assed efforts yield half assed results. And moreover what is lacking is the fundamental belief that you will be successful.

This is so HUGE.

When I first started, the underlying belief I had was that the product would not work for me and true enough it didn’t work.

The flaw lied in my belief system more than my execution. Deep down in my heart, I was anticipating failure than envisioning success.

Sounds strange, doesn’t it, but it was true.

And here is the first thing I used to do whenever I purchased a product, “I immediately marked down the date in my calendar before the money back guarantee expired for the product.” No, I wasn’t a serial refunder and in fact, I hardly returned even crappy products.

But deep down, I always had this fear that I would be ripped off and it was a way for me to protect against being ripped off. And it was always a way, I could justify my decision to buy the product, “Well, I will give this product a try and if it doesn’t work, I can always return it.”

Basically, I was setting myself for failure no matter how good the product was. And in my early period, my quest to learn something new was more than my desire to TAKE ACTION. And even if I did, it was more for the record.

No wonder, I wasted so much money, time and resources. And I became more frustrated, more unfocused and more desperate. And the more desperate I became, the more products I purchased.

I was sucked into the Guru trap and would try one product after another hoping the latest one would solve my problems. Everyday my inbox was full of promotional emails for ebooks, video courses, home study courses, seminars etc.

Very soon, I suffered from burnout and couldn’t take it any more. It was one of the best things to have happened in my life because I knew I reached my breaking point. It was the tranquility after the storm, a moment of calmness after insanity and the true realization.

The realization that my pathetic condition was due to one and only person, that is ME. And I realized that no matter how many products and courses I purchase, it wouldn’t make the slightest of difference unless I believed in myself and took FOCUSED ACTION.

I also remembered how I used to hate the critics and politicians who were against my favorite movie star, Rajinikanth. He is a famous South Indian actor and was often criticized for “spoling the youth” as most of his movies had scenes of him smoking stylishing.

And because he had a huge popularity especially among teenagers and youth, he was accused of glorifying and encouraging smoking.

It didn’t make any sense to me because for me he was just the most stylish South Indian actor on screen and I loved to see his stylish smoking scenes. I had the discipline to stay away from smoking because I knew it was bad for my health and as a raving fan, I emulated the good things Rajini did on and off screen.

Watch One of Rajini’s Stylish Scenes

Then I thought, if I had the discipline to know what to emulate and what not to emulate from my favorite movie star, why couldn’t I do the same with the Gurus.

What I then did was UNSUBSCRIBED from most of the Guru’s lists and picked a business model and stuck with it. This step alone helped me so much because I had less noise to deal with and more importantly helped me build momentum.

The list of Gurus I subscribed to for the most part did not cater directly to my business model but I still learned a lot of good things that I could apply to my business for free.

And what made me proud was when they came up with these 1997$ launches, I was able to let them go. At first, it was difficult, VERY DIFFICULT because I was an addict. I was a sucker to those launches and would be easily trapped into the vicious cycle of promotions. Many Internet Marketers suffer from this problem and the sooner they realize it, the better for them.

With enough discipline I was soon able to ignore the launches without SECOND THOUGHT. I was proud that I was able to do it and very soon I was so resistant to these launches that it did not affect me in any way. Not only the big launches, I was able to do the same for the smaller priced products.

So no matter how small the investment may be or how great the information may be, if it did not suit my business model, I just mercilessly dismissed the product.

Remember, you have complete control over your business. Don’t blame the Gurus for your condition and learn to use them to your advantage. Almost every Guru gives away free stuff before their launch. Often the stuff they give away for free is valuable enough for you to take action and see improved results in your business.

If not, simply unsubscribe from their lists and start working on your business. If you don’t have one, sit down to figure out the business model that would best suit your strengths and stick with it.

Often the problem with Internet Marketing is not the lack of choices but often too many. As long as you have the discipline to work on your business, you will DEFINITELY achieve success.

And let me end with one of my favorite quotes from Jennifer Ledbetter aka Pot Pie Girl, “If you’re willing to do for a year what others won’t, you can do for a lifetime what others CAN’T!”

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