Finding Your Customers Offline
While it’s true that more and more online marketers are starting to market offline, there probably isn’t a competing affiliate in your neighborhood.
And that means there’s a virtually untouched market that you can start tapping into for fun and profits…
Click Here To Read 101 Affiliate Marketing Tips- Part One
Click Here To Read 101 Affiliate Marketing Tips- Part Two
Click Here To Read 101 Affiliate Marketing Tips- Part Three
Click Here To Read 101 Affiliate Marketing Tips- Part Four
Click Here To Read 101 Affiliate Marketing Tips- Part Five
Click Here To Read 101 Affiliate Marketing Tips- Part Six
Click Here To Read 101 Affiliate Marketing Tips- Part Seven
Click Here To Read 101 Affiliate Marketing Tips- Part Eight
Click Here To Read 101 Affiliate Marketing Tips- Part Nine
Tip #80: Give free talks at local organizations.
Many of the local clubs in your area would be thrilled to have a free guest speaker at their next “luncheon meeting.”
And all you have to do to secure these speaking engagements is call the person who’s in charge of the events (such as the club president).
Examples:
• If you sell business products, then you could speak at a Chamber of Commerce meeting.
• If you sell gardening products, then offer to speak at a gardening club meeting.
• If you sell information related to classic cars, then you can offer to speak at classic car event.
Point is, there are probably dozens of niche clubs having a meeting every month in your hometown.
See if there isn’t one that relates to your niche, and get on the phone to land yourself a speaking engagement.
Tip #81: Give free workshops in your area.
Instead of just giving a talk, you could do a demonstration or hold a short workshop.
Examples:
• If you sell model airplane kits, then you could do a workshop where you demonstrate the finer points of painting a model airplane.
• If you sell poodle grooming kits, then you could demonstrate the proper way to clip and groom a poodle.
At the end of the demonstration, include a “take away” flyer that includes highlights of your workshop along with affiliate links for your products.
Tip #82: Go to offline niche events.
Earlier you discovered that an easy way to boost your income is to ask for higher commission rates from vendors. And one of the best ways to ask a vendor is in person.
If you go to niche workshops, tradeshows, conferences and other events, you’ll have plenty of opportunities to meet vendors and discuss more lucrative commissions.
And that’s not all.
You can also use these offline events to:
? Meet JV (joint venture) partners. Get their contact information and follow up with them after the event to discuss JV opportunities.
? Meet prospects. Be sure to give them a reason to visit your blog and/or join your newsletter.
Tip #83: Use press releases to drive traffic.
While you can submit press releases to national or international media outlets, one of the easiest places to get a release printed is right in your hometown paper.
That’s because your local media is most interested in what local business people are doing.
Extra Tip: Address your release to the editor of the correct department… and make sure you spell his or her name right!
Tip #84: Hand out targeted flyers.
Some people suggest “mass papering” a parking lot full of cars (which may or may not be legal in your area).
However, you’re looking for targeted traffic, which means you’ll do better if you hand out flyers directly to a targeted group of prospects.
Examples:
• Hand out flyers at a “boat expo” to sell boating products.
• Pass out flyers at an organized day hike to promote hiking products.
• Hand out dog-related flyers at a dog show.
Extra Tip: Always ask for permission first before doing this at someone else’s event. You can increase the chances of the organizer saying yes by doing a joint venture with him.
For example, you include your ads and the organizer’s ad on the flyer. He gets a good deal because you pay for the flyers and spend the time and energy distributing them.
Tip #85: Send out postcards or other mailings.
If you’re not already collecting physical addresses in addition to email addresses, you may want to consider doing it.
Indeed, all you have to do is offer your prospects a physical freebie (such as a CD or DVD) in order to get their mailing info. Alternatively, you can buy physical mailing lists (www.srds.com).
Extra Tip: You can slash your mailing costs by doing a joint venture with other marketers in your niche.
Just create a mailing where everyone gets to include a flyer (or an ad on one flyer). Printing and shipping costs are minimal for each partner.
Tip #86: Use two-step advertising.
Finally, you can attract offline prospects by placing small classified ads in niche publications (or in niche-specific sections of the general classifieds).
However, don’t try to sell or pre-sell your prospects on buying a product.
Instead, offer a free report and send prospects to your squeeze page to claim that report. Then you can close the sale using your autoresponder.
Quick Recap
You just found out how to find prospects in a virtually untapped environment: Offline.
Read on to find out what one little skill you should hone if you want to start making even more money…
Related posts:
101 Affiliate Marketing Tips- Part Nine101 Affiliate Marketing Tips- Part Eight101 Affiliate Marketing Tips- Part Seven101 Affiliate Marketing Tips- Part Three101 Affiliate Marketing Tips- Part Five