Using Content for Maximum Impact
One way to reach deeply into your market and beat your competition is by using content marketing.
In this section you’ll use the tips and tricks to wring the most money out of every piece of content you distribute…
Click Here To Read 101 Affiliate Marketing Tips- Part One
Click Here To Read 101 Affiliate Marketing Tips- Part Two
Click Here To Read 101 Affiliate Marketing Tips- Part Three
Click Here To Read 101 Affiliate Marketing Tips- Part Four
Click Here To Read 101 Affiliate Marketing Tips- Part Five
Click Here To Read 101 Affiliate Marketing Tips- Part Six
Click Here To Read 101 Affiliate Marketing Tips- Part Seven
Tip #65: Do your keyword research.
If you want to use your content to pull traffic in from the search engines, then you’ll need to do your keyword research.
That way, you can find out exactly what words your market is already using to search for you… and then you can create content (i.e., articles) that includes those words about two to three times for every 100 words.
Extra Tip: Use Google’s Keyword Tool or WordTracker to find longtail keywords.
These tend to be four to five word phrases that may not get the search volume of a two-word keyword phrase, but neither do they have the competition.
And that means you can generally rank well in the search engines for these words.
Once you’ve created optimized articles, then you can:
? Post them on your blog.
? Submit them to article directories (like EzineArticles.com, GoArticles.com and IdeaMarketers.com).
? Trade them with other bloggers (i.e., become guest authors on each others’ blogs).
? Post them on social media sites.
? Paste them on niche forums.
Tip #66: Use articles to pre-sell affiliate products.
Blog articles, articles in article directories, articles on social media sites, articles you send to your list – you can use all these articles (and more) to pre-sell affiliate products.
Examples:
• Let’s suppose you’re selling an affiliate marketing report (like this one ? ). You can write an article that lists five of your own affiliate marketing tips, and then include your affiliate link for the report at the end of the article.
• Alternatively, you can create an article that talks about why affiliate marketing is the best business for a beginning marketer. Then drop your affiliate link at the end of the article.
• Finally, you can use the product reviews and comparisons we talked about earlier in this report. If it’s a new product, be sure to optimize for phrases like “[product name] review.”
That’s because your prospects will likely search for those terms in the upcoming weeks and months.
Tip #67: Weave product recommendations into your articles.
Another way to use an article to sell an affiliate product is by creating a “how to” article with a product recommendation dropped into the middle of the article. This works best if one of the steps in your article requires some particular tool or resource.
Examples:
• You create a “step-by-step” guide showing people how to install an aftermarket dashboard kit in their car. Then you recommend and promote a particular kit using your affiliate link.
• You write a “how to” article that describes how much a bodybuilder should eat and when. Part of the article talks about taking a whey protein supplement… and you include your affiliate link to a particular brand of protein.
Tip #68: Create pre-sell videos.
Naturally, you’re not just limited to text articles when you’re pre-selling affiliate products. You can also create videos and load them up onto YouTube.com and other social media sites (such as Squidoo.com).
Extra Tip: If it’s a physical product, show viewers how to use the product or what it looks like. In keeping with an example from the previous tip, you could create a video showing prospects how easy it is to install the dashboard kit (and what the dash looks like when it’s all finished).
Tip #69: Create free reports and distribute.
If can write more than an article on a particular topic, then you should consider writing special reports (with your affiliate links embedded).
The idea is the same: You create useful but incomplete information so that readers need to purchase a product to solve their problems.
Or you provide complete “how to” instructions along with a link for a product (e.g., the dashboard kit example).
Once your report is complete, give it away freely on your blog, to your newsletter list and on social media sites. You may also list it in “free ebook directories” and in your niche forum signature files.
Extra Tip: If the report promotes a product with a two-tier affiliate program, then you can make the report rebrandible.
That is, you let others join the affiliate program using your link and then they change the links in the report to their affiliate link.
Since it’s a two-tier program, you still get a small commission for every sale they make… and so do they, which means they have an incentive to promote your report!
Tip #70: Offer resell rights to your products.
Another way to get massive exposure for your affiliate links is to create paid products, include your links in these products, and then offer resell rights to the products to other marketers.
It’s a win-win situation.
The other marketer has an incentive to promote your product, since they get to keep 100% of the profits. You win because your affiliate links are included in the product, meaning you get the backend income.
And as an added bonus, you even make a little money up front selling those resell rights licenses.
Extra Tip: You can sell resell rights licenses to your products on marketing forums like WarriorForum.com (classified section or Warrior Special Offer forum), the DigitalPoint.com marketplace or the SitePoint.com marketplace.
Tip #71: Avoid using direct affiliate links in products.
Earlier you discovered that you should use redirect links to prevent customers from chopping off your affiliate ID and other marketers from stealing your commissions.
Here’s another reason to use redirects: If the affiliate program ever ends or the product gets taken off the market, you won’t have thousands of dead links floating around in free reports, articles and so on.
That’s because all you have to do is change the redirect link from the old affiliate product to a similar affiliate product.
End result: No more lost sales!
Tip #72: Blanket your niche with content.
Imagine this: Your prospect is searching for various niche-related keywords in Google. Seems like every time he searches for something, an article with YOUR name on it turns up.
What’s that prospect going to think of you?
That’s right – he’s going to assume you’re an expert. And as you already know, establishing yourself as a niche expert boosts sales.
To that end, you should blanket the niche with your name by blanketing it with your content.
For example:
? Post videos on YouTube.com and Break.com.
? Create pages on HubPages.com and Squidoo.com.
? Participate on the major forums in your niche.
? Create and post regularly to a blog.
? Participate on the major social networking forums.
? Create third-party blogs on sites like Blogger.com.
? Submit articles to article directories.
? Trade content with other marketers in your niche (e.g., trade blog and newsletter content).
Quick Recap
You just learned how to use content to boost your sales. Next up, you’ll discover how to use social communities to increase your affiliate income…
Related posts:
101 Affiliate Marketing Tips- Part Seven101 Affiliate Marketing Tips- Part Six101 Affiliate Marketing Tips- Part Three101 Affiliate Marketing Tips- Part Five101 Affiliate Marketing Tips- Part Four
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