Step 1. Domain name
An easy to remember, easy to spell, and unique domain name. Tough task, right?
Think about what makes your business unique and consider your keywords when brainstorming ideas.
Step 2. Navigation style and site design
Design a simple navigation style. Make sure that no page is more than 3 clicks away. A great way to do this is to grab a pen and paper and flowchart it.
Step 3. Colors
Choose colors that reflect the concept of your business. If you have a business devoted to gardening, yellow and brown probably aren’t the right colors for your site!
Step 4. Tone and language
Choose a tone that is reflective of the industry. Gardening topics won’t use an overly formal tone because the audience is likely a more grounded and earthy group of people.
However, speaking casually or whimsically to a group of financial advisors will likely miss the mark too.
Step 5. Features
Decide what features your visitors will benefit from the most. If you sell products, a shopping cart is extremely important.
If you’re offering an information site, does a membership forum make sense or a blog?
These features not only increase your traffic, they offer tremendous benefit to your visitors and will enhance your credibility as an internet marketer – which means more sales and more profits.
Step 6. Content
Provide content that your market will benefit from.
If you are selling home made holiday decorations then articles, tips, crafts, and how to projects related to the holidays are an excellent resource for your visitors.
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